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Advertise Holiday Accommodation in the UK
Advertise Holiday Accommodation in France
Advertise Holiday Accommodation in Cyprus
Advertise Holiday Accommodation in Italy
Advertise Holiday Accommodation in Greece
Advertise Holiday Accommodation in Spain
Advertise Holiday Accommodation in Turkey
Advertise Holiday Accommodation in Portugal
Advertise Holiday Accommodation in France
Advertise Holiday Accommodation in Cyprus
Advertise Holiday Accommodation in Italy
Advertise Holiday Accommodation in Greece
Advertise Holiday Accommodation in Spain
Advertise Holiday Accommodation in Turkey
Advertise Holiday Accommodation in Portugal
Advertising Holiday Accommodation in England, Scotland, Wales, Ireland, France and Across Europe on Lovetoescape.com
As a holiday accommodation owner you are likely to be inundated with offers to “advertise your cottage for free”, “get your holiday property onto the front page of Google”, “increase bookings for your B&B or hotel” and much much more - mainly from web sites that you have never heard of and cannot find in the search engines. As with all things, the best adage to remember is “if something seems to good to be true then it probably is”!
So what do you look for when advertising your holiday accommodation on the web?
Well the fundamental objective for you will be to increase the number of enquiries and bookings to your holiday cottage, B&B or hotel. If a site cannot do that then no matter how good it looks it is not worth advertising with. In order to generate bookings for you then it is important to see how many visitors a site gets on a daily basis, and always be sure to check unique visitor numbers as opposed to just page views or “hits”. The importance or otherwise of a site to the search engines can also be judged by its relative page rank, for example its Google page rank. You should also check that the site appears on the front page of Google, yahoo, MSN and the other main search engines for the types of key phrases that you believe your potential guests will search for. It’s no good typing in just “cottage” or “B&B, “of “Hotel”, but a combination of this with your location, for example “Lake District B&Bs” or “Hotels in Scotland”. Even these search may throw up too much competition so don’t forget that increasingly people are looking for specific things, so for example a “pet friendly B&B in the Lake District” or a “Luxury Hotel in Scotland”, so consider these other terms as well, or other features specific to your holiday accommodation, such as a rural location, proximity to a beach, family or disabled facilities.
The other thing to consider is of course price. Bearing in mind the adage quoted above, then just remember that the reason a site is probably offering “2 years advertising for just £X” where X seems like a very low number is that for the money you will get few if any enquiries, and you might as well just throw the money away. Again look for a site that has a proven track record and can deliver real enquiries and bookings and which will therefore give you a very good return on investment. It does not take many bookings to repay the advertising cost, and at the end of the year you should always review your advertising spend to focus on those sites delivering the best “bang for the buck”.
So does Lovetoescape tick all the boxes?
Lovetoescape offers 2 levels of advertising, a free basic listing and a paid premium listing. The free advert gives holiday accommodation owners a chance to assess the site and see if it deliver real quality enquiries and bookings. Most people find that it does, and indeed these alone pay for the cost of the upgrade to the premium level. The premium listings typically deliver between 250 and 500 referrals and enquiries a year to owners. The site regularly attracts between 6000 and 7000 unique visitors a day, and has a home page Google page rank of 5. In addition to achieving page 1 search results on Google, yahoo and elsewhere for the usual “property type in location” combinations the site also aims to deliver for a wide range of relevant search terms, such as luxury and pet friendly. Each individual premium listing is likely to be featured on up to 200 site pages all of which are indexed and page ranked by Google and the other main search engines. The objective is that these individual premiums appear in their own right on the front page of Google.
The site does not pretend to be perfect but does offer a good value and effective method for advertising UK holiday accommodation.
To find out more about what Lovetoescape can offer for advertising your holiday cottage, B&B, Hotel or campsite please click on the links below.
As a holiday accommodation owner you are likely to be inundated with offers to “advertise your cottage for free”, “get your holiday property onto the front page of Google”, “increase bookings for your B&B or hotel” and much much more - mainly from web sites that you have never heard of and cannot find in the search engines. As with all things, the best adage to remember is “if something seems to good to be true then it probably is”!
So what do you look for when advertising your holiday accommodation on the web?
Well the fundamental objective for you will be to increase the number of enquiries and bookings to your holiday cottage, B&B or hotel. If a site cannot do that then no matter how good it looks it is not worth advertising with. In order to generate bookings for you then it is important to see how many visitors a site gets on a daily basis, and always be sure to check unique visitor numbers as opposed to just page views or “hits”. The importance or otherwise of a site to the search engines can also be judged by its relative page rank, for example its Google page rank. You should also check that the site appears on the front page of Google, yahoo, MSN and the other main search engines for the types of key phrases that you believe your potential guests will search for. It’s no good typing in just “cottage” or “B&B, “of “Hotel”, but a combination of this with your location, for example “Lake District B&Bs” or “Hotels in Scotland”. Even these search may throw up too much competition so don’t forget that increasingly people are looking for specific things, so for example a “pet friendly B&B in the Lake District” or a “Luxury Hotel in Scotland”, so consider these other terms as well, or other features specific to your holiday accommodation, such as a rural location, proximity to a beach, family or disabled facilities.
The other thing to consider is of course price. Bearing in mind the adage quoted above, then just remember that the reason a site is probably offering “2 years advertising for just £X” where X seems like a very low number is that for the money you will get few if any enquiries, and you might as well just throw the money away. Again look for a site that has a proven track record and can deliver real enquiries and bookings and which will therefore give you a very good return on investment. It does not take many bookings to repay the advertising cost, and at the end of the year you should always review your advertising spend to focus on those sites delivering the best “bang for the buck”.
So does Lovetoescape tick all the boxes?
Lovetoescape offers 2 levels of advertising, a free basic listing and a paid premium listing. The free advert gives holiday accommodation owners a chance to assess the site and see if it deliver real quality enquiries and bookings. Most people find that it does, and indeed these alone pay for the cost of the upgrade to the premium level. The premium listings typically deliver between 250 and 500 referrals and enquiries a year to owners. The site regularly attracts between 6000 and 7000 unique visitors a day, and has a home page Google page rank of 5. In addition to achieving page 1 search results on Google, yahoo and elsewhere for the usual “property type in location” combinations the site also aims to deliver for a wide range of relevant search terms, such as luxury and pet friendly. Each individual premium listing is likely to be featured on up to 200 site pages all of which are indexed and page ranked by Google and the other main search engines. The objective is that these individual premiums appear in their own right on the front page of Google.
The site does not pretend to be perfect but does offer a good value and effective method for advertising UK holiday accommodation.
To find out more about what Lovetoescape can offer for advertising your holiday cottage, B&B, Hotel or campsite please click on the links below.